With such incredible audience reach, there’s no surprise that in turn, the global SEO industry is forcast to reach a staggering $122.11 billion by 2028.
SEO drives real business results for brands, businesses and organizations of all sizes. This is because the act of searching, or the search user interface (be it a typed, voiced or image query format) has become second nature for internet users worldwide, as the primary way to access the information sought, within the sea of billions of web pages (4.3 billion pages on the indexed web, as of September 2024).
Whenever people want to go somewhere, do something, find information, research or buy a product/service – their journey typically begins with a search.
However, search is incredibly fragmented – particularly for consumer-intent activities. Users may search on traditional web search engines (e.g., Google, Microsoft Bing), social platforms (e.g., YouTube, TikTok) or retailer websites (e.g., Amazon).
