SEO is considered a digital marketing practice and can be applied to any website. It helps improve a site’s visibility on search engines like Google and Microsoft Bing. Whether your site promotes products, offers services, or shares expert knowledge on a specific topic, SEO can help drive traffic and increase online visibility.
The better visibility your pages have in search results, the more likely you are to be found and visited.
This introductory guide will explain in more detail what SEO is and what it entails in 2025.
Technology is constantly evolving, which means that websites – and the way they are structured – evolve. So do the devices we use to access search engines.
A web search can be voice activated and a click may be a tap on a mobile phone screen. Even the results we see from our search engine of choice may be summarized by artificial intelligence (AI).
