SSL protects unauthorized parties from easily intercepting information collected from your website and customer, such as usernames, passwords, or payment details.
Popular internet browsers like Chrome and Safari warn visitors not to submit any personal information on an HTTP website. This leads customers to worry that they’re at risk of having their credit card information stolen, making them leave your online store.
Furthermore, since PCI requirements include encrypting the transmission of cardholder data across open networks, having an SSL certificate is necessary for all websites that collect money online. Alternatively, use a third-party SSL-certified payment processor such as Paypal to receive online payments.